Tel: 0844 394 8877
Sales pitches involve promoting a product or service to a selected audience, often in a high-pressure situation. Sometimes they are made to external customers to win business and sometimes to internal customers to get projects and investments approved. In either case ‘effective pitching’ is a key business skill. The ability to grab the attention of an audience and deliver a compelling business case that the decision makers will say “yes” to is vital to personal and organisational success. This training considers the key elements of pitch design and how to make your arguments clearly and concisely.
By attending this highly interactive and practical half-day course you will:
This course is ideal for people who need to win business in a competitive environment. It works well for people who are new to making pitches or who have not had formal pitch training, and for those who want some refresher training.
A review of the key topics that need to be considered in order to construct an effective sales pitch.
Confidence in presenting has four sources: firstly, it stems from having a positive mindset; secondly, from knowing your material; thirdly, positive experience (i.e. having done it successfully in the past) and fourthly, from conditioning yourself to feel good about presenting. Using a technique known as ‘mind scripts’ we can develop this conditioning aspect of building confidence.
Great sales pitches are memorable and convincing and part of that ability to grab the audience’s attention is to use evocative language patterns. Here we cover three of the most important persuasive language patterns
How to talk effectively to the audience when using visual aids.
The start of the pitch (when you are making a first impression) and the end (when you are establishing your key ‘take away’ message) are of vital importance to a successful outcome.
Feedback is based upon peer review using Boulden assessment checklists. Completing the assessment checklists is not only valuable to the people involved in a given case study, it also helps those completing them to gain an in-depth understanding of the building blocks that make up an effective sales pitch.
All of our workshops can be delivered as Remote Training via e-learning modules plus Zoom based virtual workshops. Please see our Virtual Training page for more information.
Further information on this course is available by contacting
Boulden Management Consultants:
via our Contact form
Tel: 0844 394 8877