Core Sales Skills

Overview

Some people find it easy to engage with customers and to discuss their product in a natural, enthusiastic way. Most people, however, feel somewhat uncomfortable when attempting to sell their services, especially to new clients. However, as with most activities, there is a tried and tested set of approaches and techniques that make selling relatively straightforward. This workshop considers the elements involved in making a connection with a customer, understanding their issues and explaining how a product or service represents a good solution to their ‘problem’. These core sales skills can be learned quickly and easily, and form the bedrock of effective influencing and persuasion.

Learning objectives

By attending this highly interactive and practical half-day course you will:

• Understand why people buy from you
• Learn how to uncover a customer’s needs
• Develop the ability to build rapport with clients
• Master tools for overcoming objections
• Appreciate how to present your product in a compelling way

Who should attend?

This course is ideal for people who need to win business in a competitive environment. It works well for people who are new to selling, or those people who have not had formal sales training, or who want some refresher training.

 

Feedback

Feedback is based upon peer review using Boulden assessment checklists. Completing the Boulden assessment checklists is not only valuable to the people involved in a given role-play or case study, it also helps those completing them to gain an in-depth understanding of the building blocks that make up effective sales behaviours.

Remote Training

All of our workshops can be delivered as Remote Training via e-learning modules plus Zoom based virtual workshops. Please see our Virtual Training page for more information.